Founder’s Story
MIKE READ
With a career grounded in marketing, media and innovation, Mike Read transitioned into executive professional coaching in 2005, when the industry was still emerging. Since then, he has not only grown with it, but helped shape it. He has contributed to the development of what works and what does not, when it comes to culture, leadership, team dynamics, high performance and change.
As founder and director at PCFT, Mike is well positioned to partner with a diverse range of clients in the cultural engineering space. He brings strategic insight, creative acumen and deep coaching experience to every engagement, alongside a strong ability to build early trust with key stakeholders. Workshop facilitation is a core craft, supported by a consultative, outcomes driven approach.
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Mike is a GAICD, IECL Coach, Squadify Pro Coach, and an accredited HBDI and Systematic Inventive Thinking (SIT) practitioner. His experience spans both multinational organisations and SMEs, enabling him to deliver authentic, purpose led work that drives long term impact and real return on investment.
Throughout the years, Mike has worked with world class organisations such as GlaxoSmithKline, News Ltd, GREY Worldwide, Mars, Kellogg’s, Bacardi, Nestlé, Sanofi, Schneider Electric, Salesforce and Unilever. Closer to home, he has partnered with national entities including ANZ, PetSure, NSW Government, Dentsu, Mediabrands, Virgin Australia, FK Architecture and Publicis Groupe. SME’s he has partnered with include Hermitage Building Group, FivebyFive and Cook Wish Ellison.
Mike approaches every engagement with a genuine passion and a clear sense of purpose. His work is grounded in deep expertise and a relentless drive to deliver outcomes that matter. For him, this is more than a profession, it is a commitment to the creation of sustainable, meaningful impact, and leadership anchored in integrity.
The Beliefs Behind The Work
OUR PURPOSE
Our purpose is to facilitate open discussion and coach with empathy, so that all of the people and organisations we work with can realise their potential and create lasting, meaningful impact.
OUR MISSION & VISION
We’re on a mission to affect positive behavioural change that sticks. Our vision is to change the world, one hug* at a time (*bringing compassion, generosity, tough love, insight, commitment & humour to all of the teams and people we work with).
OUR VALUES
Excellence - Our clients expect an outstanding ROI, and rightly so. We draw on deep commercial experience and best practice to deliver outstanding results. We hold ourselves to the highest standards and endeavour to meet them at every step.
Curiosity - Working with a diverse portfolio of clients fuels our thinking. We love getting under the hood, and we honour the truth that everyone brings something personal into the room. With insight, we unlock our best work.
Authenticity - There’s a turning point in our careers when we realise it’s okay to truly be ourselves, and then everything changes. We help people to find that place, which means showing up authentically ourselves, sometimes with vulnerability, so others feel safe to do the same.
Connection - When you hire PCFT, you get us fully. We don’t just consult, we commit. We become your partner, not a supplier. Long-term trust-based relationships are how meaningful cultural work gets done.
Enjoyment - Why do this work if it isn’t joyful? We find enjoyment in challenge, in creative breakthroughs, in loud laughter during workshops. There’s humour in everything and we want you to enjoy working with us, as much as we enjoy working with you.